Winning Social Media Strategies for Public Relations [Forbes]
If you read my recent post on social media relations then you know how important social media has grown in helping with your PR efforts, but Forbes contributor Robert Wynne gives us a little more insight on social media strategies that work and will get you the exposure and awareness you need to build your brand.
In summary, when conducting social media relations:
- Keep it short
- Keep it relevant
- Give more than you receive
- Explore various platforms, networks and sources (not just Facebook)