Startup and small businesses are finding it a challenge to create and manage effective marketing campaigns when they have little to no budget, but corporations spend $17billion on sponsorships each year
Congratulations! You’ve created an astounding sponsorship package and got one or more sponsors on board, but this is actually where the real work begins. Sponsors want to know that you have thought above and beyond the scope of their brand and prepared a program that will help them win clients/customers and brand exposure. Biz Bash contributor Jenny Berg says: Years ago, putting a sponsor’s logo on an event program or banner may have been considered adequate acknowledgement for a company’s involvement in an event. But with the advent of the
If you’re putting on an event, I know that getting funds to make it spectacular is always a challenge. Even more of a challenge is getting your sponsor proposal through all the other sponsor proposals to get to the top of the pack and grab the attention of the decision maker. Thankfully our friends at Biz Bash share some top tips for rising above the noise and getting a major sponsor for your event.