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social media engagement

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram. Millennial women tend to follow more brands than their older counterparts and these younger women were also most likely to say they cared about getting feedback on the social content they produced themselves. “Women are really using social networks to help build their identities,” said Samantha Skey, chief revenue officer

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