Posts in Tag

publicity

In December 2013, I decided to pilot a new consulting service where I can give clients a quick run down of branding, publicity and social media tactics to help them achieve their marketing goals. I’m happy to report that the pilot has been a success! I have consulted with more than 20 new brands in one month from all corners of the world including the United States, the United Kingdom, Switzerland, the United Arab Emirates and Australia and the feedback has been promising: Thank you …. you went above and

Lupita Nyong’o is the young and newest starlet hitting red carpets everywhere and in style I might add. Since her debut role as Patsey in 12 Years A Slave, Lupita has been seen on talk shows, in newspapers and magazines around the world. So how does someone just breaking out on the scene get such extreme publicity? There are a few variables we can look at, but in my honest and humble opinion, I wasn’t entirely moved by her performance in 12 Years A Slave. That is most likely due to the

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our relationships depends upon our relational skills;” relational skills that are not only learned but come naturally to your PR consultant. Your stakeholders (the people you sell your products and services to, your employees, investors, the

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