Tag: publicity

Create Your Own Media Magic

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations…

You Know You Need A Press Release When . . .

I’m sure there are probably a lot of new developments and interesting things happening in your business, but you have to be sure that you don’t miss an opportunity to share the…

How To Make Your Brand Newsworthy

Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important…

4 Ways To Get Publicity On A Budget [Entrepreneur]

It’s true that when it comes to generating publicity for your business, the media opportunities usually go to the popular and more resourceful brands. That doesn’t mean that startup brands don’t stand…

The 4 Keys To Starting Great Media Relationships

In my blog on How to Build Your Media List, I only briefly touched on the importance of getting to know the media contacts you want to connect with, but it’s actually…

How To Build Your Media List

Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when…

Using Social Media For Your Media Relations

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories.…

Meet Me Online at the Positioned for Wealth Virtual Conference

I’m so excited to be invited to be on this panel of internationally recognized business experts tomorrow in the 2nd Annual Positioned for Wealth Virtual Summit! This half-day virtual conference will be…

What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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