It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention.
This last installment of Next Level Branding is all about good, old-fashioned, face-to-face communication. There is no connection like the connection made when people can actually see and hear each other. Sure there are still online technologies like Skype and FaceTime to facilitate this communication, but adding the human touch; letting people see you and even shake your hand leaves a far greater impression than any advertisement, Facebook post or email newsletter. Social media is an amazing tool, but it’s really the face-to-face interaction that makes a long-term impact. ~Felicia Day If you know your audience
Now that you’ve taken a few days to rethink your brand, you are now ready to take the next step: getting your name out there. In part I of the Next Level Branding series I mentioned that this process does not happen overnight and rightly so. Essentially what you will be doing is making connections and building relationships that will carry your name and your brand out into the world, but with that comes the responsibility and courtesy of honouring that relationship by knowing what the needs and interests of your connections are and
So you’ve got a brand; a logo, an image a message, a product, service or event that hundreds and even thousands of people support, but you know, deep down inside, that there is so much more that you want to do and so much more that you want to give. Your passion is finally aligning with your purpose; you’re putting in your time and energy; you have the focus and the ambition and all you want to do is make a difference. Make a difference in your community, make a difference