If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories. With the advent of social media, we no longer have to depend on gatekeepers to decide if they want to tell our story or not. We are no longer limited to the top 4 or 5 publications or networks in our industry to share our story for us and we don’t have to rely solely on phone, fax or
In December 2013, I decided to pilot a new consulting service where I can give clients a quick run down of branding, publicity and social media tactics to help them achieve their marketing goals. I’m happy to report that the pilot has been a success! I have consulted with more than 20 new brands in one month from all corners of the world including the United States, the United Kingdom, Switzerland, the United Arab Emirates and Australia and the feedback has been promising: Thank you …. you went above and
If you’re stressed about having to constantly push content out on the web to remain relevant, you need to stop putting so much pressure on yourself. The key is to share GOOD content, not A LOT of it. GOOD content is anything that delivers value. Valuable content is anything that provides timely, relevant and useful news or information to the reader. Once you have that GOOD content, you can use some of these best practices to share it far and wide. Don’t be afraid to repeat Yes it’s true that your readers
Believe it or not, there was a time when I was so sick of social media, I couldn’t bare to read or see one more thing about it. I was working in corporate communications at the time and social media was still fairly new to me, but my boss wanted me to learn everything about it so I spent hours in training and research to find out as much as possible and one day I decided that I just couldn’t stand it anymore. Then I began to see social media
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