Tag: brand

Naming Your Business

Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine…

5 Reasons Why Branding Is Not For You

It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding…

Branding & The Leviathan

In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch.…

How To Make Your Brand Newsworthy

Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important…

How to Create a Winning Brand Strategy

Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach…

How To Get Started On Building Relationships With Social Media

The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to…

How To Break The Brand Barriers

When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours,…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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