Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine a name based on who your target audience is, by understanding how similar businesses in your industry have named their business, as well as including your own personal preference. This video shares a little bit of some things you can do to figure out the best name for your business.
It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will
In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch. The Great Eastern originally known as Leviathan and often referred to as Titanic’s sister, had the capacity to carry 4,000 passengers from England to Australia without refuelling. Back then, a ship could carry about 400 people so, many believed the vision to go beyond what man or machine could achieve. It sounded a little out of this world,
Lately I’ve been sharing a lot about media relations and using various forms of media communications, but I thought I would dive a little deeper and explore what makes a brand newsworthy. It’s important to note that what is news for you, may not necessarily be news for the media. It helps if you read and follow similar stories in the media you want to reach, so you have a good understanding of the kind of stories they publish. One way to determine if your brand is newsworthy is if you are launching
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can reduce the amount of error if you: Know your story Know your customer Share your story/message far and wide Keep an eye on competitors i.e. offer something they’re not offering Live, eat, sleep and breath
The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to leverage social media to building rapport with your clients and followers. Social media allows you to open dialogue with hundreds, to thousands and millions of people, and if you can build a mutually beneficial relationship with your followers it will help increase word-of-mouth marketing. The chances are, they may not remember that they became your follower, but if
When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention.
Does a brand need to generate income to exist? This was the question I posed in this weeks #BrandChat on Twitter. We didn’t see the #BrandChat moderators so I jumped in and moderated it myself lol. @SandraGabriel_ Thanks for going rogue on #brandchat. That was interesting. — Stephen Abbott (@SJAbbott) January 8, 2014 P.S. My Twitter chat moderating skills could use some work 😉 Anyway, some were trying to determine exactly what branding is, which invited tons of insight from branding, PR and social media professionals. Exactly! I think a brand