Posts in Tag

Black Eyed Peas

“Welcome to the world of i.am+, the technology startup at the intersection of will.i.am’s entertainment empire and entrepreneurial ambitions. The rapper, producer and DJ has straddled music and commerce throughout his career: Years before i.am+ launched in late 2012 with its foto.sosho camera accessory line for the iPhone, his multiplatinum hip-hop group Black Eyed Peas inked sponsorships with everyone from Apple to Coors to Best Buy to Honda. Along the way, will.i.am landed deals with firms like Intel—which in 2011 named him director of creative innovation — and Coca-Cola, his partner

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