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Arment Dietrich

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once a week (make it professional and intelligent, even if you disagree), Include hyperlinks to resources/stats/facts in your comment, including to your own content if possible. Keep going, don’t stop. Try to target articles from the

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