Posts in Tag

advertising

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message. It’s harder to establish credibility with an advertisement because the public knows the advertiser has paid for the space. Public Relations efforts get editorial coverage when the media determines that the messages are newsworthy. The editorial earned with PR carries with it a degree of credibility and can be more persuasive than an ad. But, unlike an ad

If you’re stressed about having to constantly push content out on the web to remain relevant, you need to stop putting so much pressure on yourself. The key is to share GOOD content, not A LOT of it. GOOD content is anything that delivers value. Valuable content is anything that provides timely, relevant and useful news or information to the reader. Once you have that GOOD content, you can use some of these best practices to share it far and wide. Don’t be afraid to repeat Yes it’s true that your readers

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