Naming Your Business

Believe it or not, I get quite a few clients who ask me about what to name their business. While there is no silver bullet solution, it is quite easy to determine a name based on who your target audience is, by understanding how similar businesses in your industry have named their business, as well as including your own personal preference. This video shares a little bit of some things you can do to figure out the best name for your business.

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Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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