How to Create a Winning Brand Strategy
Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can reduce the amount of error if you:
- Know your story
- Know your customer
- Share your story/message far and wide
- Keep an eye on competitors i.e. offer something they’re not offering
- Live, eat, sleep and breath your brand…be authentic and consistent.
Read Joshua’s full article here.
Please share! What advice do you have for creating a successful brand strategy?