proper noun: 1. Social media & public relations expert 2. Content creator. Writer. Editor. Connector 3. Entrepreneur 4. Personal branding consultant 5. A woman with vision
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The best piece of advice that I have been given and one which I pass along to my start-ups and brand clients, is to “stay the course”. I provide this reminder because through the course of my decade plus journey in communications, I’ve come to realize that resilience and reinvention are your two greatest weapons. A little known fact about my journey through entrepreneurship is that it was never a straight path to success. I’ve been through many bumpy roads along the way including: being laid off, on the verge of bankruptcy and almost shutting down my company; but I never gave up on the vision that was placed on my heart.
Where I have excelled is that I’ve always had a keen eye for opportunity and the ability to turn my setbacks into setups. This is a skill that I bring to all of my client’s projects as they are navigating their own journeys to the top of their fields. My own trials and tribulations have given me a unique perspective in mentoring and advising my clients.
Do you have a vision that, no matter what, you can’t seem to ignore?
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My job as your brand manager is to help you identify your expertise, package it, and build a brand platform so you can share it with the world. Sometimes the obstacles to realizing your vision or taking your business to the next level, is being clear on what makes your brand unique and how to properly introduce it to your audience. Perhaps you just need a new perspective. I am bursting with fresh ideas on how experts can reach their target audience effectively!
Through my consulting programs and signature DIY branding system, my goal is to motivate entrepreneurs and experts to define, build and grow their brands. For those who are looking to build a buzz online and off, I advise experts to be open to new possibilities. I understand that we are all at varying levels of our business so my goal is to help you find your unique selling point and educate you on how to leverage your talents in publicity, blogs and social media campaigns for maximum exposure.
Clients I’ve consulted with have been requested to deliver keynotes and presentations to audiences as large as 1,000 attendees; they have been featured on various print, broadcast and online media and my client network has gained a combined total of more than 3 million impressions on social media.
My work involves anything from reviewing the latest headlines, seeking out new trends, writing and commenting on blogs, preparing training’s and presentations to engaging on Facebook, researching a niche industry, writing an article, newsletter, news pitch, press release or proposal, mocking-up a logo, preparing an editorial calendar, communications or project plan, networking on LinkedIn or Twitter, introducing clients to the media or running print, outdoor and online advertising campaigns for clients in Canada and the USA.
10 Fun Facts About Sandra
[icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I am a nationally published writer since 2008 and became Managing Editor for Bride & Groom Magazine in 2016.”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I was born in Montreal, Quebec and moved to Toronto, Ontario in 2002 where I started and grew my business. Now I work and live between both cities.”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”Lord of the Rings is my favourite movie of all time and I actually got to spend time working as an EA at Alliance Atlantis, the company that produced the movie!”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”Chris Pine is my TRUE man crush”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I’ve faced eviction 3 times during my ‘come up’”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I was a model, athlete, singer and dancer all before I turned 18!”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I played forward on my highschool rugby team for 4 years and made co-captain my final year!”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I’ve been watching Young & The Restless since I was born. NOTE: Watching soap operas is an inherited trait through mothers who watch soap operas”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”I love to cook, host parties and entertain guests”][icon_list_item icon=”fa-arrow-circle-right” icon_type=”normal_icon_list” icon_color=”#000000″ title=”A former shy girl and wallflower, I started my career in PR to burst outside of my shell and start connecting with people”]
Thanks for stopping by and getting to know me a little better. Now let’s stay in touch and ride the train to freedom together. Plus . . . there’s a free gift in it for you, so go ahead and sign up below!
