Tag: branding

Need A Sponsor for Your Event?

If you’re putting on an event, I know that getting funds to make it spectacular is always a challenge. Even more of a challenge is getting your sponsor proposal through all the…

How to Create a Winning Brand Strategy

Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach…

What PR is NOT: Women in PR Tell It Like It Is

PR is not advertising. In fact they are pretty much on opposite ends of the spectrum. Here’s the difference: An advertising message is a paid endorsement with a specific and controlled message.…

How To Get Started On Building Relationships With Social Media

The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to…

How To Break The Brand Barriers

When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours,…

Next Level Branding Part III: Connecting With People

This last installment of Next Level Branding is all about good, old-fashioned, face-to-face communication. There is no connection like the connection made when people can actually see and hear each other. Sure…

My Story

Since 2005, Sandra has worked with entrepreneurs around the world to start, launch, promote and grow their brands. Using signature Business Consulting and Brand Strategy programs, Sandra coaches entrepreneurs to clearly define their business and brand to effectively position them in their markets, communicate with their audience and build a trusting and loyal community.

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