This last installment of Next Level Branding is all about good, old-fashioned, face-to-face communication. There is no connection like the connection made when people can actually see and hear each other. Sure there are still online technologies like Skype and FaceTime to facilitate this communication, but adding the human touch; letting people see you and even shake your hand leaves a far greater impression than any advertisement, Facebook post or email newsletter. Social media is an amazing tool, but it’s really the face-to-face interaction that makes a long-term impact. ~Felicia Day If you know your audience
Now that you’ve taken a few days to rethink your brand, you are now ready to take the next step: getting your name out there. In part I of the Next Level Branding series I mentioned that this process does not happen overnight and rightly so. Essentially what you will be doing is making connections and building relationships that will carry your name and your brand out into the world, but with that comes the responsibility and courtesy of honouring that relationship by knowing what the needs and interests of your connections are and
So you’ve got a brand; a logo, an image a message, a product, service or event that hundreds and even thousands of people support, but you know, deep down inside, that there is so much more that you want to do and so much more that you want to give. Your passion is finally aligning with your purpose; you’re putting in your time and energy; you have the focus and the ambition and all you want to do is make a difference. Make a difference in your community, make a difference
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