“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates, Microsoft Founder The key to a successful business is through your relationships. And I welcome anybody who wishes to challenge that claim. Dr. P.M. Forni says “The quality of our lives depends on the quality of our relationships. But the quality of our relationships depends upon our relational skills;” relational skills that are not only learned but come naturally to your PR consultant. Your stakeholders (the people you sell your products and services to, your employees, investors, the

Nobody else is going to believe in you the way you do. Of course you will have friends and family who support you and even proclaim to believe in you, but you want to make it so that even when their faith begins to waiver, yours is still standing strong. Your beliefs, your attitude and what you feel and think about yourself should be the source from which you draw your motivation, not your condemnation. Believing in yourself is the one thing that will hold strong even if you see

When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention.

I know you’ve been working your butt off and that it seems like you’re not seeing anything come of it, but one important lesson I learned is that the journey is so much more important and holds so much more for you than the destination. You should rejoice in the work that you’re doing and be satisfied that you make small accomplishments each day to being the person you want to be and living the life you want to live. As the rule goes, what you put out or invest,

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