Posts in Category

Social Media

Over a week ago I finally got onto Periscope and did a little test, asking viewers to help me choose a Netflix movie to watch for the night but then I started to watch other Periscope’s and I fell in love with the real time interactivity, matched with the ‘current view’ visuals and now it has me wondering if Periscope could become tough competition for the podcast? Podcasting is a great tool for creating audio broadcasts where you can play music, conduct interviews or educate listeners on business, life, health

If you’ve seen people posting on their Facebook about copyright/ownership of their content and blah blah blah, it’s all a hoax. Inc. Magazine warns “don’t let the Facebook hoax fool you!” The hoax is a message that claims you need to paste the legal jargon to avoid losing copyright control of your pictures or other content. It’s all fluff. Facebook’s terms of service states: “you own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.”

If you read my recent post on social media relations then you know how important social media has grown in helping with your PR efforts, but Forbes contributor Robert Wynne gives us a little more insight on social media strategies that work and will get you the exposure and awareness you need to build your brand. In summary, when conducting social media relations: Keep it short Keep it relevant Give more than you receive Explore various platforms, networks and sources (not just Facebook) Read more on Forbes

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories. With the advent of social media, we no longer have to depend on gatekeepers to decide if they want to tell our story or not. We are no longer limited to the top 4 or 5 publications or networks in our industry to share our story for us and we don’t have to rely solely on phone, fax or

According to research from SheKnows and Harris Interactive, 79% of women ages 25 to 54 used Facebook regularly, compared with a  35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram. Millennial women tend to follow more brands than their older counterparts and these younger women were also most likely to say they cared about getting feedback on the social content they produced themselves. “Women are really using social networks to help build their identities,” said Samantha Skey, chief revenue officer

The best way to engage on social networks is by building relationships. Social media is an engagement tool that can be used to boost your brand reputation. Actually, as a brand, you can’t afford NOT to leverage social media to building rapport with your clients and followers. Social media allows you to open dialogue with hundreds, to thousands and millions of people, and if you can build a mutually beneficial relationship with your followers it will help increase word-of-mouth marketing. The chances are, they may not remember that they became your follower, but if

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