Posts in Category

Publicity

It’s true that when it comes to generating publicity for your business, the media opportunities usually go to the popular and more resourceful brands. That doesn’t mean that startup brands don’t stand a chance. There are still a few ways for new brands to get the exposure they need with little to no budget. Entrepreneur Magazine contributor and CEO of Bode Tree, Chris Myers says: “we’re still a relatively small company focused on the relatively unsexy small-business space.  No one on my team has a background in media, and we’re

Building a great media list starts with knowing your audience, knowing their interests and the media they consume. The better you know your audience, is the better your chances of reaching them when you begin to communicate. If you know your audience is made up of young, entrepreneurial women who love fashion and read Vogue magazine, then building your media list will start with finding media, writers, journalist and bloggers who cover womenpreneurs or fashion and who write for Vogue magazine. Then, study what you find. How are the stories written in

If your media relations efforts are not working, perhaps it’s because you continue to manage it the old way, when we have so many new tools and resources to share our stories. With the advent of social media, we no longer have to depend on gatekeepers to decide if they want to tell our story or not. We are no longer limited to the top 4 or 5 publications or networks in our industry to share our story for us and we don’t have to rely solely on phone, fax or

Making connections and getting coverage in the media can be a real challenge if you don’t know what you’re doing but Gwen Elliot wants to help you navigate the waters to not only position you for media opportunities but to get you ready to be on screen, in print or otherwise. Gwen is a media strategist and a TV producer. She’s the producer for The Naked Entrepreneur TV which airs on the Oprah Winfrey Network in Canada. Gwen has also been featured in Forbes as a Fierce Female Entrepreneur, The

Lupita Nyong’o is the young and newest starlet hitting red carpets everywhere and in style I might add. Since her debut role as Patsey in 12 Years A Slave, Lupita has been seen on talk shows, in newspapers and magazines around the world. So how does someone just breaking out on the scene get such extreme publicity? There are a few variables we can look at, but in my honest and humble opinion, I wasn’t entirely moved by her performance in 12 Years A Slave. That is most likely due to the

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