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Public Relations

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once a week (make it professional and intelligent, even if you disagree), Include hyperlinks to resources/stats/facts in your comment, including to your own content if possible. Keep going, don’t stop. Try to target articles from the

I’m sure there are probably a lot of new developments and interesting things happening in your business, but you have to be sure that you don’t miss an opportunity to share the news. Unfortunately, not many know the best times to write a press release so I’m hoping this quick guide will help. You know you need a press release when you’re: Launching a New Product or Service Be sure to include a description of the product or service; why the product or service was created or what benefit it

How do you get journalists and bloggers to write about your start up? How do journalists and bloggers find start ups that are worth writing about? Read my response below then click ‘View on Quora’ to hear from other experts. Read Sandra Gabriel's answer to How do I get press for my start up? on Quora

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