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For Entrepreneurs

She’s worth over $3 billion, she covers every Oprah Winfrey magazine, she has her television network and she started one of the biggest book clubs ever. Not to mention all the Oprah merchandise and events like her Life You Want tour which I was so blessed to be able to attend in Washington, DC last year. So how does she keep it all together and manage to be so successful? Seize the day In her Fast Company interview with J. J. McCorvey,Β  Oprah says “I am aware that there is

Gini Dietrich, founder and CEO of integrated marketing communications firm, Arment Dietrich and author of Spin Sucks, shared her step-by-step, week-to-week, quarter-to-quarter formula with Inc. Magazine for creating your own media relations magic, and it goes a little something like this: Choose one newspaper, magazine or blog. Comment on one article or blog post once a week (make it professional and intelligent, even if you disagree), Include hyperlinks to resources/stats/facts in your comment, including to your own content if possible. Keep going, don’t stop. Try to target articles from the

Over a week ago I finally got onto Periscope and did a little test, asking viewers to help me choose a Netflix movie to watch for the night but then I started to watch other Periscope’s and I fell in love with the real time interactivity, matched with the ‘current view’ visuals and now it has me wondering if Periscope could become tough competition for the podcast? Podcasting is a great tool for creating audio broadcasts where you can play music, conduct interviews or educate listeners on business, life, health

If you’ve seen people posting on their Facebook about copyright/ownership of their content and blah blah blah, it’s all a hoax. Inc. Magazine warns “don’t let the Facebook hoax fool you!” The hoax is a message that claims you need to paste the legal jargon to avoid losing copyright control of your pictures or other content. It’s all fluff. Facebook’s terms of service states: “you own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.”

I’m sure there are probably a lot of new developments and interesting things happening in your business, but you have to be sure that you don’t miss an opportunity to share the news. Unfortunately, not many know the best times to write a press release so I’m hoping this quick guide will help. You know you need a press release when you’re: Launching a New Product or Service Be sure to include a description of the product or service; why the product or service was created or what benefit it

Congratulations! You’ve created an astounding sponsorship package and got one or more sponsors on board, but this is actually where the real work begins. Sponsors want to know that you have thought above and beyond the scope of their brand and prepared a program that will help them win clients/customers and brand exposure. Biz Bash contributor Jenny Berg says: Years ago, putting a sponsor’s logo on an event program or banner may have been considered adequate acknowledgement for a company’s involvement in an event. But with the advent of the

How do you get journalists and bloggers to write about your start up? How do journalists and bloggers find start ups that are worth writing about? Read my response below then click ‘View on Quora’ to hear from other experts. Read Sandra Gabriel's answer to How do I get press for my start up? on Quora

If you’re thinking of using Public Relations to launch your brand or a new product or service, the below launch checklist might help. In herΒ Fast Company article, Wendy Marx, founder of Marx Communications talks about the disaster that was Microsofts product launch for Windows 7 that featured a videoΒ with a group of politically correct people talking about having a launch party for Windows 7. Marx says the key factor behind any successful launch has nothing to do with using the latest cool technology or gimmick and everything to do with

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