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If you’ve ventured into the world of PR and you’re looking for ways to communicate with the media, you may have gotten confused about when to use a press release or press kit or a media invite. I’ve compiled this quick guide on the different types of media communications and the best time to use them. Also, if you keep reading, you’ll find a free download of media communications templates and samples. Press Release A press release is used to share an announcement about your brand or any relevant news in your industry

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