Posts in Category

Branding

Creating your visual identity is a process that requires much journeying to the seat of your soul in order to uncover the truths that will shine through your brand and help your audience relate and connect to you. This months resource comes from Creative Director, Designer and Visual Philosopher, Natasha Lakos. Natasha shares the questions you need to ask, so you can truly know yourself and there are also visual identity assignments and guidance on creating your online presence. Click below to access this resource. You can visit Natasha online at

It’s sad to say, but as much as people have great ideas to help others and change the world, they’re just not ready and in some cases they never will be. Branding as a business requires so much more than just having an idea. Here are 5 key reasons why YOU might not be ready to roll out your brand. You don’t know what you want out of life True branding is based on who you are and what you do and how that applies to the work you will

In 1852, Isambard Kingdom Brunel had the idea to build the largest moving, man-made object ever built and she was by far the largest ship ever built at the time of her 1858 launch. The Great Eastern originally known as Leviathan and often referred to as Titanic’s sister, had the capacity to carry 4,000 passengers from England to Australia without refuelling. Back then, a ship could carry about 400 people so, many believed the vision to go beyond what man or machine could achieve. It sounded a little out of this world,

Joshua Conran, Entrepreneur Magazine contributor and Senior Partner at Deksia offers some solid advice on creating your winning brand strategy, but both Joshua and I agree that there is no silver bullet approach to a successful brand strategy. Some times it takes trial and error before you get into a good ‘brand rhythm’ but you can reduce the amount of error if you: Know your story Know your customer Share your story/message far and wide Keep an eye on competitors i.e. offer something they’re not offering Live, eat, sleep and breath

When it comes to branding, many of us have an idea of what it takes to create and build a brand. We get a nice logo designed, we choose our favourite colours, we throw together some strong key messages and voila, we’re branded, right? Wrong. How can you make sure that you create a brand that will appeal to your audience and at the same time communicate your message? Unfortunately, there is no one size fits all solution to branding. Each brand is unique and requires individual time and attention.

Brand Stylist

I have always been fascinated with the way fashion stylists and interior designers combine textures and colours and patterns to create amazing looks and spaces that people just fall in love with. My job as a Brand Stylist is to combine your passion, vision, message and identity to create your brand and give it some style 😉 Clients I consult with get attention from a wide range of media: You can find out more about my PR, Branding & Online Marketing programs here. If you would like to book a

This last installment of Next Level Branding is all about good, old-fashioned, face-to-face communication. There is no connection like the connection made when people can actually see and hear each other. Sure there are still online technologies like Skype and FaceTime to facilitate this communication, but adding the human touch; letting people see you and even shake your hand leaves a far greater impression than any advertisement, Facebook post or email newsletter. Social media is an amazing tool, but it’s really the face-to-face interaction that makes a long-term impact. ~Felicia Day If you know your audience

Now that you’ve taken a few days to rethink your brand, you are now ready to take the next step: getting your name out there. In part I of the Next Level Branding series I mentioned that this process does not happen overnight and rightly so. Essentially what you will be doing is making connections and building relationships that will carry your name and your brand out into the world, but with that comes the responsibility and courtesy of honouring that relationship by knowing what the needs and interests of your connections are and

So you’ve got a brand; a logo, an image a message, a product, service or event that hundreds and even thousands of people support, but you know, deep down inside, that there is so much more that you want to do and so much more that you want to give. Your passion is finally aligning with your purpose; you’re putting in your time and energy; you have the focus and the ambition and all you want to do is make a difference. Make a difference in your community, make a difference

Search stories by typing keyword and hit enter to begin searching.